VitalEdge
Journey
From prototype to launch
How we are building an audience, how we plan to reach first users, and where we are on the road.
Building the brand
Letting people choose the design
Before fixing the final shell, we put the design options on Instagram and asked people to vote. It built an audience and gave real input at the same time.
Follow along for updates, demos and design votes.
How the design vote worked
- Post the device design options
- People comment on their favourite
- A short feedback form in the bio
- Team reads responses and comments
Going to market
Four planned routes to the first users
How we plan to reach our first users. Everything in this section is a plan, not a result yet.
Demo devices in clinic waiting rooms and OPDs, with doctors explaining the readings to patients.
A seminar series with student societies on understanding your own health data.
Free screening camps with NGOs and local hospitals, reaching rural and semi-urban areas.
Doctor-creators and health educators showing the device in short videos.
The roadmap
From a wired board to a national launch
Where we are today, marked honestly. Tap any step for details.